TrainYourAffiliates.com

USP (Unique selling point OR Unique selling position) is what makes you stand out from the rest of the competition. A USP is a must when you are trying to make money from affiliate marketing. With so many different products available and so many affiliates today, you need to have a USP to stand out from the rest of the crowd. Stand out from every other affiliate marketer selling the same product and using the same promotional material as you.

You know as well as everyone else that you are not the only affiliate trying to sell one particular product. There are hundreds of other affiliates who have all signed up to sell those products as well. Not to mention there are probably several other products on the Internet that are exactly like the one you are trying to sell.

I’m not telling you this to scare you off - quite the opposite. I’m telling you this so you know this is where you need to take a stand and be different. This is your moment to shine. With all the competition in affiliate marketing, you have to do something to set yourself above the rest and make people notice your promotions and advertisements instead of others. That is were USP comes in.

This is why when you’re promoting those affiliate links, you need to give your readers a fresh perspective on the product. Give them something that they have not seen before. You need to peak their interest (pre-sell) so that they will click on your link and not someone else’s.

Give the reader something that will address their needs or wants, as most of your traffic is from people searching for information about a specific topic. (This is why content is so important to the success of your website.)

USPs should make your product sound as attractive as possible, without sounding like everyone else. This is also why I say so many times that creating your own personal promotional copy is very important. How many other affiliates are using the exact same advertisement as you?

Creating yourself a unique selling point while promoting those affiliate links will get you more traffic, which gets you more clicks, which means more sales, which leads you to the ultimate goal of making more money. (Your goal and mine!)

Filed under: Tips for Affiliates